Pennzoil/Fram Signage Kit
This design program merged two major automotive brands into one cohesive message. Working with both brands, I developed the key visual, signage, structures and supplemental pieces to complete this in-store signage kit for execution in Walmart Auto Care Centers across the United States.
IT STARTED WITH A CONCEPT
Sketch
When the COVID-19 pandemic first started, I had the thought of families returning to the “great American road trip” with air travel proving dangerous. Getting ahead of the trend, I hand sketched a simple concept to get my ideas on paper.
Rendering
Before I could pitch this idea to a potential client, I wanted to provide a cleaned up presentation. Going with a Pallet Train display type, I rendered up a multi-vendor program that is aimed towards shoppers getting their vehicles “road trip ready”.
